Beginning originally as a small letter press unit, it transformed itself into a DTP house with the change in technology. Recognizing the need for a machine that entailed low investment and was suited for small runs, Autoprint set about designing a machine from scratch. The success of this machine paved the way for a range of machines with the small printer in mind. The logic behind concentrating on this segment was the understanding that most print jobs involved small runs, which could best be achieved on machines specifically designed for such jobs.

What however set Autoprint apart from the rest was their evolution of own technology based on a philosophy of ensuring high quality results even in small machines. Taking their concept of Small and Sharp to the end user they have succeeded in establishing an installation base of 5500 machines in just 13 years. The marketing efforts have focused on first time entrepreneurs, screen printers wishing to upgrade and on DTP houses looking to expand their activities. So successful has been the marketing model adopted that it is now being used in its international marketing efforts as well.